The advent of the web has opened up novel vistas for doing business. According to a survey, India will have around 500 million internet users by 2017. This creates a remarkable opportunity for businesses to market their services and products to a growing population of internet users.
The internet has brought alongside it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, usually do not work on the internet.
Inbound or online marketing, is making money online or in the digital sphere. ecommerce digital marketing agency requires into consideration things such as page rankings in search engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target the audience that a particular business wants to serve ads to.
The necessity to market services and products on the net has given rise to a fresh industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often hire a specialist team of domain experts browsing engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media marketing optimization (SMO).
A recently available survey noted that 34% of the companies surveyed had a built-in digital marketing strategy and 16% companies said they use internet marketing on and off. An astounding 50% of the respondents said that they do not have a defined strategy for internet marketing. These numbers claim that there are still businesses that have not been subjected to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, specifically, in this age to realize the importance of having an integrated online marketing strategy if they desire to survive in a highly frenzied and competitive market. Minus the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will be gained by existing and start-up competitors and they’ll never have a robust online proposition.
A Digital Marketing Company in India can help businesses harness the energy of a robust web-based marketing strategy. The utilization of novel platforms just like the social media can be a game changer as increasing numbers of people are using them to activate with brands. It really is an excellent place to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing may be the present and the future. Businesses staying away achieve this at their very own risk. It’s worthwhile to climb on to the digital bandwagon as the time is right.